Brazilian author Paulo Coelho poses during an interview with Reuters at his home in Paris September 18, 2008. Coelho, behind books such as ‘The Alchemist’ and ‘Eleven Minutes’, is helping to conjure new literary paradigms through digital platforms. His efforts in the digital realm inspired renowned blogger Jeff Jarvis to label him “the Googliest author I know” – high praise from a journalism professor who is writing a book about Google. Picture taken September 18, 2008. REUTERS/Charles Platiau (FRANCE)